Branding
Intro
Flowen è un brand di bedroom furnishings specializzato in biancheria da letto e accessori che uniscono comfort, matericità e design essenziale. Collezioni curate nei dettagli, palette raffinate e finiture di qualità definiscono un’estetica contemporanea pensata per ambienti calmi, coerenti e funzionali. Per Flowen ho realizzato un servizio fotografico dedicato agli accessori da letto (cuscini, plaid, complementi tessili), con un’impostazione luminosa e pulita orientata ai dettagli materici e alla leggibilità delle texture. Lo shooting privilegia inquadrature essenziali e still life ambientati, pensati per e-commerce, cataloghi e comunicazione digitale del brand.
Deliverables:
Art Direction
Branding
Year
/
2024/25
Client
/
Flowen
Sergio has a rare gift for translating the very technical world of e-commerce into clear, visual ideas I can work with as a photographer. Collaborating on his company’s project, he helped me understand exactly how each image would function on Amazon and in their wider brand ecosystem, so the shoot felt focused rather than abstract. Working together was extremely smooth – his briefs were precise, his feedback consistent, and even working remotely I always knew what we were aiming for. What I appreciated most is that his eye for design is backed by solid performance data, so every creative decision felt purposeful rather than decorative.
Sergio Cardozo
Art Director - Creative Strategist
